Laiserin Launches Letter SEGD and the Future of Design Coming Attractions Laiserin's LemmaTM - Greetings from Denver: Of Palaces and Superpleasing Laiserin Launches Letter Technology leaders in design business - and those who aspire to technology leadership - restlessly search for clear, concise, timely and useful guidance on the integration of information technology and business practices. If you are involved in designing, constructing, or operating buildings, plants, infrastructure and the rest of our manmade environment, what's in the LaiserinLetterTM for you? SEGD and the Future of Design Today, the new media of cyberspace and virtual reality (VR) allow us to extend our dominion over shared mental constructs of space and time, within the realm of information. The convergence of cyberspace and VR through the medium of augmented reality raises the possibility that we can extend our senses to hybrid environments that blend the physical and the virtual, and that encompass spatial/experiential components existing in the past and/or future, as well as the present. On Thursday May 30, 2002 (an actual date), the Society for Environmental Graphic Design met in Denver, Colorado (an actual place) for a virtual tour of the future of design. Coming Attractions Front Page screenwriter Ben Hecht said "Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock." In engineering terms: too much noise; not enough signal. But, if daily is too often, monthly is too slow. Like Goldilocks, we think weekly is "just right." Take a peek at what the LaiserinLetterTM will cover in weeks to come: > Principles - Mission, Vision, Decision, More... > Plans - Design, Representation, Visualization, More... > Projects - Management, Delivery, Collaboration, More... > Premises - Facilities, Plant, Infrastructure, More... > Practices - Documents, Business, Knowledge, More... > Profiles - People, Organizations, Places, More... > Products - Materials, Tools, Technology, More... > Proceedings - Events, Talks, Meetings, More... > Prognoses - News, Trends, Predictions, More... Laiserin's LemmaTM—Greetings from Denver: Of Palaces and Superpleasing (lemma: a short theorem used in proving a larger theorem) The Brown Palace hotel in Denver, Colorado is everything a truly grand hotel should be—and more. At every turn, one's perception exceeds expectation, for a result that is "superpleasing." Like great hotels, great design organizations succeed by superpleasing their clients, as outlined by David Maister in his classic book, Managing the Professional Services Firm. Can we apply Maister's ideas to create superpleasing information systems, software, and services?